Resume

During the past three years, I have had the opportunity to turn my love for marketing and events into an amazing career. I had the chance to research, develop, and execute marketing programs that drive the sales team’s awareness and support. For example, I aided in solving a communication barrier between marketing and sales teams by creating content for an internal website and bi-weekly emails to align with the company’s goals and initiatives to retain and attract new customers.

I also followed my desire to plan, coordinate, and execute events that drive awareness and demand for various products and software. For example, I helped lead the 2023 Invisalign’s GP summit communication strategy and content creation, which required event promotion, including creating emails and landing pages and managing the creative production of promotional materials to drive event engagement. This event sold out within three weeks of open registration and had a waitlist of over 500 doctors.

PROFESSIONAL EXPERIENCE

Align Technology., In  2022-Pres

Marketing Specialist

• Oversee tradeshows and special event activation with a focus to drive strategic communications across external & internal audiences.
• Manage event timelines, budget, logistics, and handle event lead management, ensuring all generated leads are uploaded to Salesforce promptly and tied to the appropriate campaigns.
• Responsible for executing marketing and commercialization strategies that support initiatives which include, new product and software launches, stakeholder, and increasing overall product and software usage.
• Lead projects by partnering with cross-functional teams, develop marketing materials to assist internal and external customers, and monitor post-project analysis to report the success of the project.

Regional Economic Models  2021-2022

Marketing Event Coordinator

•  Plan and prepare brand-focused campaigns for publication and sharing across different digital media channels, including social media, email blasts, websites, and YouTube videos.
• Oversee the end-to-end production of the annual company conference and coordinate company participation in tradeshows with existing and new partners to develop market segments, promote products, and generate sales.
• Instituted the production of a new software product by creating a launch plan, marketing plan, product overview, and virtual training series.

FPS., Inc 2020-2021

Marketing Assistant 

• Increased productivity and aptitude by 30% within the workplace by implementing effective technology within the company to better help HR-related tasks.
• Designed external print and digital marketing materials to improve consumption and communication.
• Constructed internal communication within various cross-functional teams to ensure alignment on new information. 

EDUCATION

University of Massachusetts, Amherst  May 2019

Bachelor of Business Administration in Marketing 

Holyoke Community College  May 2017

Associates in Science of Business

Computer Skills: Microsoft Office Software: Word, Excel, PowerPoint

Web Development: HTML, CSS, WordPress

Virtual Communication: Zoom, Microsoft Team

Graphic Design: Canva, Adobe suite: Acrobat, Photoshop, Illustrator

Digital Marketing: Social media campaigns, email campaigns, google SEO systems

Event Management: Drive strategy for tradeshows, attend and manage the booth, communication engagement