Amanda Lambert

Marketing Specialist | Align Technology

About Me

During the past three years, I have had the opportunity to turn my love for marketing and events into an amazing career. I had the chance to research, develop, and execute marketing programs that drive the sales team’s awareness and support. For example, I aided in solving a communication barrier between marketing and sales teams by creating content for an internal website and bi-weekly emails to align with the company’s goals and initiatives to retain and attract new customers. 

I also followed my desire to plan, coordinate, and execute events that drive awareness and demand for various products and software. For example, I helped lead the 2023 Invisalign’s GP summit communication strategy and content creation, which required event promotion, including creating emails and landing pages and managing the creative production of promotional materials to drive event engagement. This event sold out within three weeks of open registration and had a waitlist of over 500 doctors.

MY Skills

Planning and Organization
90%
Creative Thinking
84%
Attention to Detail
85%
Time Management
85%
Written and Verbal Communication
95%
Computer/Technology
80%
of Marketing Experience
0 Years
Event Experiences Created
0 +
Cross-Functional Members
0 +

Working Process

01.

Strategic Event Planning

I have planned and executed event strategy and logistics for 12+ tradeshows and conferences to create a unique experience for dentist and doctors when they visit the Invisalign and iTero booth.

02.

Internal Communication

Promote and communicate products and events through 5 various forms of socials. Currently, I run five different accounts and create all daily content.

03.

External Communication

I have promoted, hosted, and performed post-webinar activities. For the first quarter, I have coordinated two webinars a week.